REST API Guide

Analytics offers a number of different endpoints for creating and modifying your data:

• Track Events allows you to record events in Analytics
• Identify Users allows you to set user properties for a specified user
• Alias Users allows you to merge two user event streams and profiles together
• Suppress User Data allows you to suppress further calls for a specified user from being processed
• Delete User Data allows you to submit a request for deletion of data for a specified user

All Analytics API endpoints, with the exception of the track events endpoint, require the use of the POST method to invoke as well as a Content-Type header of application/json. The Analytics track events endpoint can be invoked through either the POST or the GET method. Additionally, all of Analytics API endpoints require specifying an API Key to identify Analytics project. This can be submitted either as part of your JSON request body or as a path parameter in each individual URL.

For each of Analytics' API calls, our servers will respond with one of a few status codes indicating the outcome of your request:

Please note: Capitalization is important for all fields. 

Track Events

We offer two options for submitting events to our REST API: submitting one event at a time, or submitting batches of events.

Track a Single Event

Single events can be tracked either through the POST method or the GET method

POST Method

Our REST API’s single event endpoint is

https://api.indicative.com/service/event
or
https://api.indicative.com/service/event/{Your API KEY}

To send us an event, you’ll need to make a POST request to that URL with a Content-Type of ‘application/json’. In the POST body, include a JSON object with the following fields:

As an example, your JSON Object would resemble the following:

{
    "apiKey": "Your-API-Key",
    "eventName": "Registration",
    "eventUniqueId": "user47",
    "properties":{
        "Gender": "Female",
        "Age": "23"
    }
}

Our servers will respond with one of a few status codes indicating the outcome of your request:

GET Method

Analytics supports GET requests via its HTTP API. To utilize, send the same arguments included in the JSON of a normal POST request encoded as query parameters, with the exception of the properties dictionary. To send properties, include multiple query parameters named “propertyNames” and “propertyValues” corresponding to the keys and values in the properties dictionary. Note that the number of propertyNames and propertyValues must be the same.

Our REST API’s single event endpoint is:

https://api.indicative.com/service/event

To send us an event, you’ll need to make a GET request to that URL with a Content-Type of ‘application/json’. In the GET body, include a JSON object with the following fields:

As an example, your GET request would resemble the following:

https://api.indicative.com/service/event?apiKey={Your API Key}&eventName=EmailOpen&eventUniqueId=user123&propertyNames=prop1& propertyValues=val1&propertyNames=prop2&propertyValues=val2

Our servers will respond with one of a few status codes indicating the outcome of your request:

Track a Batch of Events

To send multiple events at once, you’ll want to use our batch endpoint at:

https://api.indicative.com/service/event/batch

It works similarly to the single event endpoint – it requires a POST with Content-Type: ‘application/json’ and a POST body containing the following:

We recommend that your implementation include up to 100 events per batch. All events sent in a batch default to the current time. To override this, you can set the “eventTime” key for each event to a specific Unix timestamp value. As an example, a batch of two events that would be assigned with the current time would resemble the following:

{
        "apiKey": "Your-API-Key",
        "events": [
            {
                "eventName": "Registration",
                "eventUniqueId": "user47",
                "properties":{
                    "Gender": "Female",
                    "Age": "23"
                }
            },
            {
                "eventName": "Log-In",
                "eventUniqueId": "user752",
                "properties":{
                    "Gender": "Male",
                     "Age": "31"
                }
            }
        ]
}