Intro to the Data Manager

The Data Manager allows you to manage your events, your event properties and your user properties. This article will specifically refer to all tracked events and event properties management within your Analytics project. See User Properties for more detail on managing user data.

Event Types

In Analytics, there are three types of events:

• Standard Events include all user actions that are sent to Analytics. Standard Events may be used to create Joined and Custom Events.
• Joined Events allow you to join two or more Standard Events to create a new Joined Event. They are created in the Events and Properties manager.
• Custom Events may be used to save query rows that you create frequently. They are created in the query builder. To learn more, see "Save a Query Row as a Custom Event" in the Query Builder Overview.

Manage Events

To access events, open the Events and Properties data manager.

Hide/Unhide Events

Select the Archive icon to hide events. Once archived, events will not appear in any of the Analytics tools. They will also not appear in the user's event history.

To unarchive an event, go to the filter in the upper righthand corner of the data manager and choose the Archived Events icon. This will display events which have been archived. Selecting the unarchive icon on the hover menu will unarchive it, allowing it to reappear in Analytics tools.

Rename, Define, and Categorize Events

• Under the Label column, you may rename an event or event property. Events or event properties without a label will default to their original name.
• Under the Description column, you may add a description to an event. Definitions are useful for new users, and/or when your project contains similarly named events.
• Under the Category column, you may create categories and assign events and event properties to them. Creating categories helps keep your data panel organized.

Joining Events

Events & Properties settings allow you to join multiple events into one event, a "joined event". In a query, a joined event composed of Event A and Event B will represent a user who performed Event A or Event B. 

To create a joined event:

1. Select the checkbox next to Event Type on the left side of the screen for each event you would like to join together. (If you don't see these boxes, you may need to request permissions from your project administrator).
2. When the boxes for two or more events are selected, the Join Selected option will be available in the pop-up menu.
3. Name the joined event and choose Save.

Manage Event Properties

To access event properties, select any event. You may also select the Details tab while hovering the mouse over an event to access the event properties for each event, and vice versa.

Archive/Unarchive Event Properties

Select the Archive icon to archive event properties. Once hidden, event properties will not appear in any of the Analytics tools.

To unarchive an event property, choose the Unarchive icon on the hover menu of an event property. This will unarchive it, making it re-appear in Analytics tools.

Rename, Define, and Categorize Event Properties

• Under the Display Name column, you may rename an event or event property. Events or event properties without a label will default to their original name.
• Under the Description column, you may add a description to an event. Definitions are useful for new users, and/or when your project contains similarly named events.
• Under the Category column, you may create categories and assign events and event properties to them. Creating categories helps keep your Data Panel organized.

Data Types

Within the properties menu, you may identify a property as a certain type to surface additional capabilities (like summing numbers). By default, properties will be set to Auto, which will automatically assign a data type. The following data types are available:

• String properties enable the use of "contains" based on query filters.
• Numeric properties enable the use of "less than" and "greater than" based on query filters.
• Location (US States) properties enable the use of the Map Chart in Segmentation analysis.
• Geolocation (IP Address) properties are automatically collected to show your customers' country, subregion and city for integrations after May 15, 2019 using the Analytics SDK. For existing Analytics SDK integrations, go into project settings and turn on IP collection to use these properties. Note: IP Addresses cannot be retroactively collected.
• Date/Time properties enable the use of "before", "after", and "between" based query filters.  This option will also display the underlying data as a human-friendly date, according to your project settings.