To toggle between the First Time and Recurring cohort analysis modes, click on Recurring in the Query Builder:
- First Time: Only takes into account the first time a user performed the target behavior during the selected date range. Use the first time mode to model the distribution of time it took for users to first perform a target behavior. For example, if the selected time interval is daily, and a user performed the event on three different days, they will only be counted in the data for the first day on which they performed the event.
- Recurring: Shows the number of users who perform the target behavior over time. Users who performed the target behavior multiple times over time are considered in this analysis. For example, if the selected time interval is daily, and a user performed the event on three different days, they will be counted in the data for each of those three days.