Overview
mParticle is a customer data platform that simplifies how users collect and connect their data to hundreds of vendors without needing to manage multiple integrations.
Apps using mParticle collect data which is then routed to various providers configured on their dashboard. It works by systematically tagging, cleansing, deduping, and standardizing data. Events are then mapped and moves attributes from diverse sources to a single schema.
As an mParticle company, Analytics' interface provides an easy way to answer data questions without requiring SQL or code, empowering teams to access rich insights and easily operationalize data in real-time.
Instructions
Please see mParticle’s support documentation for instructions on how to integrate mParticle with Analytics.