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After an event has been added to the query builder in Segmentation, you may toggle between Total count of or Users who performed in the drop-down menu next to the event.
- Total count of displays the total count of occurrences of an event or sequence of events within a selected date range.
- Users who performed displays the total count of unique users who performed an event or sequence of events within a selected date range. Unique users are determined by the count of unique User IDs.
For example, if there are 300 unique users who did 1,000 of the same EmailLinkClicked event:
- A query with "Total count of" selected will graph 1,000 EmailLinkClicked events
- A query with "Users who performed" selected will graph 300 EmailLinkClicked events